A Senior Marketing and Advertising Executive with over three decades of experience in developing and implementing strategies for retail industries. He is currently a Business Instructor at the Columbia-Harlem Small Business Development Center and Co-Founder at Know Seafood which is on a mission to transform seafood supply chains and make sustainable, accessible, and transparent seafood products.

His expertise includes new product development, cultivating brand affinity and loyalty, and cause marketing programs. He has handled every aspect, from product design to retail launch and the development of a national sales network.